In this competitive market, it’s very difficult to attract the attention of the target market. You are not only competing against the big companies but also competing with social media and other distractions to get the attention of your target audience. Marketing efforts can be expensive. But if you are on tight budget, you should use the following online marketing strategies for your company.
Get your product or service endorsed by a local celebrity
Many companies think of endorsing their product or service by an international celebrity. This can be expensive. So, you can focus on trying to get the local celebrity to endorse your product or service instead. These celebrities can be teachers who are doing something positive for the society. If they are in your neighborhood, for example, you can easily locate them. You can contact them and tell them that you would like to send a gift to them. After sending them your product, you should take them their honest feedback. You can include these responses in your blog or marketing content.
Create LinkedIn group
LinkedIn group is free to create. It is an easy way to reach your professional network. You can offer useful information to them and drive traffic to your site, thus increasing sales. You shouldn’t use the platform to hard sell anyone. You can start discussions on topics that can benefit the society.
Get published on other blogs
You might not be able to place an ad on the front cover of a big magazine with a tight budget, but you can take the opportunity of being featured in a niche blog that is popular. You should identify a few blogs in your niche and contact them. You can discuss how you can bring new ideas to the readers of their blogs. You can provide your product or service as for giving away to the audience as a gift. You can write for them as guest writer as well.
Create YouTube videos
YouTube is a very powerful platform for marketing your business online. You should use a keyword-researched headline for your video, a clear message and a call to action. You can use your smartphone to create the video. Then use a video editing software to give the final touches on your video.
Write an e-book
You won’t need to spend much money to publish a book anymore. Amazon, for example, lets you upload a digital book for free with a 33% take on every sale. You can use the book as a lead generation tool, not to earn profit. You can use the book to encourage readers to visit your site for more information.
These online marketing strategies can be accomplished within a very tight budget. All you need to do is plan ahead and give some time. You will be able to improve your customer base using these low-budget online marketing strategies.
The objective of creating a TV commercial is to let the mass audience know about your product or service. A good and effective TV commercial will be able to grab the attention of the viewers and make it memorable for them. They will not only remember the ad but will also remember your brand. So, next time they go shopping for similar product or service, they will choose your brand. If you are thinking of creating a TV commercial, then here are some tips for you.
Represent your brand properly
You should use both visual and verbal cues to convey the brand name, logo, and product or service to the audience. You should’t wait till the end of the ad to show your brand name. It should appear throughout the commercial so that the audience remembers it.
Create a story line
You must create a storyline along with your product or service. Stories are very appealing to the audience. Humor works really well. The story must connect your audience to your product or service.
Form a signature character or theme
There should be a unique theme that will be carried throughout the commercial. The theme or character will strengthen the audience’s connection with the brand.
Make it simple
You have about 30 to 60 seconds to get your message across the audiences. This is the time you get to form the connection with your audience. You should keep the overall storyline simple.
Creating ads is expensive. Hiring a good production team doesn’t have to be very expensive. But you must make sure that you hire someone who is experienced and have good knowledge on this field.
You must keep these suggestions in mind when you are creating a commercial for your product or service. It is expensive to make a commercial; you should plan well so that you can make the best use of your money and create an effective ad that will increase your customer base.
The marketing trends are changing every year almost. The companies have to follow these trends to stay competitive in the market. Here are the major marketing trends that you can expect this year.
More customer experience
Customer experience is the most important thing in marketing today. So, companies must focus on customer experience. You should adopt customer-centric philosophies to develop your marketing strategies. This should be the case for your digital platform as well.
The marketers have been worried about how the Facebook data and others didn’t give the whole picture of their marketing endeavor. This year, the marketing efforts will be measured. The business objectives must be tied to profit, customer retention and satisfaction.
Incorporate technology into the marketing strategies
The marketers must be data driven to stay in the competition. Companies must aim to connect email, social media, and paid marketing strategies. To do so, they must incorporate technology that is needed to implement the marketing strategies.
You should personalize your products and marketing efforts. You should streamline the buying process and make it more responsive. There is no room for mass customization. Everything should be personalized now.
More video content
Content is the king now. Video content is the trend now. Virtual and augmented reality will be the future trend. Brands should incorporate visuals and videos into their marketing strategies. Otherwise, they will be left behind their competitors.
These will be the marketing trends this year. Many companies have adopted this strategy. You should include it in your company’s marketing strategies as well.